Dubai, UAE – Mubasher: Dubai-based global property developer Emaar Properties announced its new organisational structure that aims to drive sustained value creation for its stakeholders, and to power the growth of the Company with a focus on professional project management, timely delivery and world-class customer service.

The announcement which came on Wednesday, December 31, 2014, also noted that Emaar’s new organisation structure includes Amit Jain who has been promoted to Group Chief Operations Officer and Chief Executive Officer - Emaar Dubai. Jain will be responsible for the overall operations and financial matters for the Group with a special focus on the Dubai operations.

Commenting on the announcement, Emaar Properties Chairman Mohamed Alabbar said the new organisational structure draws on the Dubai Plan 2021 announced by H.H. Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

“As Dubai builds its future as a smart, sustainable city and a preferred place to live, work and visit, Emaar is creating a fresh template for its sustained growth and value creation. In today’s maturing property market, our priority is to manage and deliver our projects efficiently through our team of experienced professionals. They are supported by a new cadre of young professionals, led by Emaar’s core values of developing quality-driven projects, timely delivery and excellent customer service while further enhancing the value of our masterplannned communities,” Alabbar said, highlighting that under the new structure, Emaar will continue to develop prime real estate assets in its home-market of Dubai and other high-growth international markets, as well as strengthen its competencies in shopping malls & retail, and hospitality & leisure.

“Among the key strategic directions defined by the new organisational structure are our concerted efforts to strengthen Project Management in Dubai. A seasoned professional has been appointed to head Emaar’s Project Planning & Programming Department for developing appropriate project management programmes and ensuring the timely completion and on-schedule delivery of Emaar’s projects,” he revealed, noting that in today’s age of incredible advancements in information technology and the enormous reach of social media networks, it is essential for any company to analyse customer’s behaviour on regular basis and implement proactive strategies.

“As part of this, Emaar has established a Customer Relationship Management department, which will be responsible for developing customer loyalty to the company’s products and services by regularly analysing internal and market data,” he added.

The Dubai-based real estate firm recorded assets of AED 64.93 billion ($17.68 billion) as of the end of 2013 and an impressive land bank of over 226 million square metres in high-growth international markets. Moreover, Emaar has launched several new major projects in 2014, which received strong investor response. Such projects include: the Dubai Creek Harbour at The Lagoons in a joint venture with Dubai Holding, Dubai Hills Estate with Meraas Holding, the expansion of Arabian Ranches and The Opera District in Downtown Dubai, among others.

Worth noting, Emaar announced, in 2014, one of the largest dividends by any listed company in the UAE of AED 17.12 billion ($4.66 billion) highlighting its successful model of value creation.

Photo Credit: Arabianeye-Reuters